Cookie Policy

This website uses Cookies and by accessing the site you are giving consent for Cookies to be placed on your computer or device. This is standard practice for most websites in order to help provide users with a better browser experience.

If you do not consent to the Cookies used on this website, you must disable them or refrain from using this site.

Further information about Cookies, the ones used on and how to remove or disable them is detailed below. You may also be interested in reading our privacy policy.

What are Cookies?

A Cookie is a small text file that is stored on your computer or device. Each Cookie is unique to your web browser and contains an anonymous identifier so that a website can recognise you when you return using the same browser.

Most websites use Cookies in order to improve your user experience by enabling the site to ‘remember’ you, either for the duration of your visit (using a ‘Session Cookie’) or for repeat visits (using a ‘Persistent Cookie’).

Cookies do a variety of different jobs, like storing your preferences, remembering you are logged in and generally improving your user experience. If a website does not use Cookies, it will think you are a new user every time you visit.

Cookies may be set by the website you are visiting (‘1st Party Cookies’) or they may be set by a 3rd party plugin / module or software used by the site you are viewing (‘3rd Party Cookies’).

Currently we operate an ‘implied consent’ policy which means that we assume you are happy with our use of Cookies. If you are not happy, then you should either not use this site, or you should delete our Cookies once you have visited the site, or you should browse the site using your browser’s anonymous usage setting (called “Incognito” in Chrome, “InPrivate” for Internet Explorer, “Private Browsing” in Firefox and Safari etc.)

Overall, Cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A Cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

Cookies Used by the Air-MSP Website

We use a combination of 1st Party and 3rd party Cookies on this website in order to monitor visitor usage levels, to help improve site performance and to enhance your user experience. This includes both session Cookies (which expire once you close your web browser) and persistent Cookies (which stay on your computer until you delete them).

We work with carefully selected suppliers for any 3rd party Cookies used on this website. These enable certain features to improve your user experience such as our videos and content sharing through social networking sites.

We have tried to ensure that our customers have full visibility of all Cookies used on this site. In order to help you recognise which Cookies may be placed on your browser when you visit this site we have compiled a list below. This list outlines the details of each Cookie, their name, the provider, party / type and their specific purpose.

We have tried to include all Cookies that you may encounter when visiting this site. If you notice a discrepancy or think a Cookie is missing, then please let us know by email at

Necessary Cookies

Necessary Cookies help make our website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these Cookies. We use the following necessary Cookies.

Name Provider Type Duration Purpose
CookieConsent 1st Party HTTP 1 year Stores the user’s cookie consent state for the current domain

Google Analytics Cookies

We use Google Analytics to collect information about how visitors use and access this website. This information is used to compile reports to help us improve the site performance and your user experience.

Google Analytics uses 1st Party Cookies to report on visitor interactions. These Cookies collect anonymous information about visitors such as: number of visitors, new or returning visitors, referring sites and pages they have visited.

These Cookies are specific to the domain and cannot be accessed from any other domain. Information collected is only used by Air-MSP to monitor your activity on this website and is not shared with Google or any other 3rd party’s.

Google Analytics uses the Cookies detailed below:

Name Provider Type Duration Purpose
_ga Google Tag Manager 1st Party Persistent Cookie 2 years Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
_gat Google Analytics 1st Party Session Cookie 1 minute Used by Google Analytics to throttle the request rate
_gid Google Tag Manager 1st Party Session Cookie 24 hours Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
collect Google Analytics 1st Party Session Cookie 1 year Used to send data to google analytics about the visitor’s device and behaviour. Tracks the visitor across devices and marketing channels.

For further information about Google Analytics Cookies please click here

WordPress Cookies

Our website is a content managed system utilising the open source platform WordPress. Cookies are used when posting comments in our news blog section. Three commentator Cookies are used to remember your details when you post a comment about any of our news stories. These are purely for convenience so that you do not need to re-type your information when you want to leave another comment.

Name Provider Type Duration Purpose
comment_author comment_author_email comment_author_url WordPress 1st Party Persistent Cookie 1 year from set/update When you write a comment, three cookies are set which remember your details and make it easier to post future comments.

For more information about WordPress Cookies please click here

HubSpot Cookies

We use HubSpot as our inbound sales and marketing platform to help nurture and attract new customers. HubSpot helps us collect information about visitor usage patterns to help us improve our website and deliver better content.

HubSpot uses 1st Party Cookies to report on visitor interactions. These are specific to the domain and cannot be accessed from any other domain. Information collected is only used by Air-MSP to monitor your activity on this website and is not shared with 3rd party’s.

HubSpot uses the Cookies detailed below:


Name Provider Type Duration Purpose
hubspotutk 1st Party HTTP Persistent Cookie 10 years This Cookie is used for to keep track of a visitor’s identity and is passed to HubSpot on form submission and used when de-duplicating contacts.
__hstc 1st Party Session Cookie 2 years This is the main HubSpot Cookie for collecting anonymous data about visitor usage patterns. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).
__hssc 1st Party Session Cookie 30 minutes This Cookie keeps track of a users’ session. It’s used to determine if HubSpot should increment the session number and timestamps in the __hstc Cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.
__hssrc 1st Party Session Cookie Session Whenever HubSpot changes the session Cookie, this Cookie is also set. This is set to 1 and used to determine if the user has restarted their browser. If this Cookie does not exist when HubSpot manages cookies, it’s assumed it’s a new session.

3rd Party HTTP Cookie 1 year This Cookie is used by the content network service CloudFlare to identify trusted web traffic. This identifies individual users behind a shared IP address, for example, if they’re in a coffee shop. It does not store any personally identifiable information.

For more information about HubSpot Cookies, please see article – what Cookies does HubSpot set in a visitor’s browser or read the HubSpot Privacy Policy.

For further information about the Cloudflare cfduid Cookie, see – What does the Cloudflare cfduid cookie do?



Marketing / Advertising Cookies

From time to time we may advertise our services online using Pay-Per-Click (PPC), remarketing and other methods using various providers such as Google AdWords, DoubleClick, Bing etc. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third-party advertisers.

In order to improve the targeting and success of this advertising we collect information about how these visitors use our website. This allows us to make better use of our paid search budget.

The marketing / advertising Cookies used on this website include:

Name Provider Type Duration Purpose
IDE 1st Party Session Cookie 1 year Used by Google DoubleClick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.
Test_cookie 1st Party Session Cookie Session Used to check if user’s browser supports cookies
TDCPM HTTP Cookie 1 year Registers a unique ID that identifies a returning user’s device. The ID is used for targeted ads.
TDID HTTP Cookie 1 year Registers a unique ID that identifies a returning user’s device. The ID is used for targeted ads.


For more information about how google uses cookies in advertising please click here


AddThis Cookies

We use the AddThis tool for our news and blog posts which enables website visitors to share content across the internet. Content can be bookmarked and shared through various social networking sites such as twitter, Linkedin, and through email by clicking on the share icons below each story.

We use the AddThis entirely out of convenience for our website visitors. Using AddThis means your visit will be tagged with 3rd party browser Cookies which use a technical identifier to track the content you view, the sharing service you use and the webpages you then visit. This is done in a way which does not personally identify you.

AddThis collects the following 3rd party Cookies:

Name Provider Purpose
_atuvs, _atuvc, _at.cww, at-lojson-cache-#, at-rand, bt2, di2, loc, mus, ouid, sess, SEUNCY, TapAd_DID, TapAd_TS, uid, uuid2, uvc, vc, xtc AddThis These are session and persistent Cookies used by our AddThis widget to allow users to share content from our news / blog across social media sites. These collect detailed statistics on usage history, trends and counts of social media shares, geolocation of users, types of devices used and user history of websites visited.


For more information about AddThis, please click here

Other Third-Party Cookies

In addition to the above Cookies, the following sites may set their own Cookies whilst browsing our site.

  • Facebook
  • Twitter
  • LinkedIn
  • Google
  • Bing

These Cookies will generally only be set if you are signed in to (or have been signed into) a matching account and are generally linked to the use of the Social Media ‘like’ buttons embedded on our site and many others throughout the web. The use of these Cookies is likely to have been detailed in each of the platform’s Terms and Conditions or Privacy Policies.

For further information please see privacy policies below:

How to Control and Delete Cookies

Although Cookies are used on almost every website on the internet, some users do not like the idea of this information being stored on their computer or device.

You can choose to accept or decline Cookies. Most web browsers automatically accept Cookies, but you can usually modify your browser setting to decline Cookies if you prefer. This may prevent you from taking full advantage of the website.

As a rule, Cookies will make your browsing experience better. However, if you wish to delete or block them from being used in the future, then you can do so via your internet browser settings. Each browser allows you to restrict or block Cookies in different ways, so we recommend that you visit your browsers Help section to learn how to set your preferences.

For further information about how to manage Cookies on popular browsers see below:

For other browsers, please visit the developer’s website.

To opt out of being tracked by Google Analytics across all websites, visit

We also recommend that you visit the independent website which explains your options for controlling and deleting Cookies and offers guidance for all modern browsers.

Please note – by preventing Cookies from being used on this website, you may experience reduced functionality.

Further Information About Cookies

To learn more about Cookies and how to manage them – please see the following websites: